The NEW TOUR B with MindSet – the first ball scientifically designed to help you separate analytical thoughts from athletic performance MindSet is a visual cue on the golf ball that reminds you of the easy three step process Step One: IDENTIFY YOUR TARGET. The first step is information gathering. Where is my target, what is the distance, wind conditions and what club do I need to hit? Step Two: VISUALIZE THE SHOT PATH. This step is about connecting to the target and visualizing the shot or putt you want to hit. Step Three: FOCUS ON THE DOT. In this step, you stay connected to the target, clear your mind of analytical thoughts, focus on the green dot and execute the shot you visualized. JASON DAY assisted in the development of MindSet and plays the ball in professional competition The TOUR B XS delivers increased ball speed for MAXIMUM DISTANCE off the tee and a SOFT FEEL and INCREASED SPIN for CONTROL on approach shots Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B XS is ideal for players with swing speeds OVER 105 MPH who want additional spin TIGER WOODS assisted in the development of the NEW TOUR B XS